Design & MarketingWebflow
Build production-ready marketing sites visually, with full design control and zero compromises.
Webflow is a visual web design and CMS platform that lets designers and marketers build, launch, and manage production-quality websites without writing HTML or CSS, while giving engineering teams a clean codebase output and hosting infrastructure underneath. It is most commonly adopted by marketing and design teams at software companies ranging from pre-launch startups to Series C companies who need to ship and iterate on their public website faster than is possible when every change requires a developer. The core problem Webflow solves is the traditional bottleneck where marketing teams are blocked on engineering to update landing pages, run experiments, or add new content sections. Its CMS capabilities allow content editors to create and manage structured content through a purpose-built editor, while designers maintain full pixel-level control over layout, animations, and interactions using a box-model-based canvas. Webflow also handles hosting, SSL, and CDN delivery, removing the need for a separate deployment pipeline for the marketing site.
Design and marketing teams at software companies, typically with 5 to 150 employees, who are currently blocked on engineering for every website change or who are managing a site in a tool that doesn't give designers enough control. The right moment to adopt Webflow is when the team is losing meaningful time waiting for developer availability to update the marketing site, or when the current site can't match the visual quality the design team is capable of producing.
1 year free on a CMS site plan
Subject to partner eligibility criteria. Savings estimates reflect maximum potential value.
Webflowin depth.
Visual CSS Layout Builder
Webflow exposes the full CSS box model, flexbox, and grid systems through a visual interface, so designers can build layouts that would normally require custom code without writing a line of it. The output is real, semantic HTML and CSS rather than a proprietary layer, which matters when engineering teams need to inspect or export it.
Built-In CMS and Content Editor
The CMS lets teams define structured content types (blog posts, case studies, team members, product features) and build dynamic page templates that render from those collections. Non-technical editors can then create and update content through a clean editor without touching the design layer.
Interactions and Animations
Webflow's interaction builder lets designers create scroll-triggered animations, hover states, parallax effects, and multi-step transitions without JavaScript, which is how Webflow sites often achieve the polished feel of custom-built marketing sites. These interactions are defined visually and export to clean code.
Hosting and CDN Infrastructure
Sites are hosted on Webflow's managed infrastructure with automatic SSL, a global CDN, and one-click publishing, eliminating the need to manage a separate hosting environment for the marketing site. Teams can publish changes instantly without a deployment pipeline or engineering involvement.
Localization and Multi-Language Support
Webflow's native localization feature lets teams create language variants of any page with per-locale content, images, and layout overrides managed inside the same workspace. This removes the need for a separate i18n tool or a duplicated site for each market.
Webflow integrates with HubSpot, Mailchimp, Zapier, Google Analytics, Segment, Hotjar, and most JavaScript-based analytics or chat tools via custom embed code. In a typical software company's stack it serves as the marketing and content layer, sitting alongside a product built in a separate framework, with content editors working in Webflow while engineers stay focused on the core product.
Commonuse cases.
Giving marketing teams the ability to ship landing pages without engineering tickets
With Webflow, a designer builds the page templates and component library once, and marketing can then create new campaign landing pages by composing those components without touching code or opening a ticket. This compresses landing page production time from weeks to days and lets the team run more experiments per quarter.
Managing a blog or resource library with structured content
Webflow's CMS lets a content team define a blog post schema (title, author, tags, featured image, body) and then create, edit, and publish posts through an editor while the design team controls exactly how each field renders on the page. This keeps the content workflow clean without forcing the team into a separate CMS like WordPress.
Rebuilding a product marketing site with a faster iteration cycle
Companies migrating off a static site generator or a developer-maintained HTML site use Webflow to rebuild the marketing site so the design and marketing team owns future changes. After the initial build, the engineering team is no longer in the critical path for copy changes, new sections, or page additions.
Three stepsto activate.
Check eligibility
Each partner maintains independent qualification criteria. We assess your profile and determine which offers you qualify for.
Schedule a briefing
Book a call with our partnerships team to discuss your stack requirements and walk through the activation process.
Activate credits
Once approved by the partner, credits are deployed to your account. Timelines vary by partner.
BearPlex maintains partnerships with leading technology providers to facilitate access to exclusive programs for our clients. All offers are subject to each partner's independent eligibility requirements, approval processes, and terms of service. Savings figures represent maximum potential value and may vary based on qualification, usage, and partner-specific criteria. BearPlex acts as a facilitation partner and does not guarantee approval or specific credit amounts. Offer availability and terms may change at the partner's discretion.
