Design & MarketingSemrush
The all-in-one SEO and competitive intelligence platform serious growth teams rely on.
Semrush is a comprehensive digital marketing platform covering SEO, paid search, content marketing, social media, and competitive research in a single workspace. It is used by marketing teams at companies ranging from early-stage startups to large enterprises who need data-driven insight to grow organic and paid traffic. Software teams specifically benefit from Semrush because organic search visibility is often the highest-leverage, lowest-cost acquisition channel, and without proper tooling it is nearly impossible to understand why competitors rank higher or which content gaps to fill. The platform's keyword research database and site audit capabilities let teams identify technical SEO issues, track rankings across thousands of keywords, and reverse-engineer competitors' traffic sources. Its content marketing toolkit goes a step further by suggesting topic clusters and optimizing drafts against top-ranking pages before anything is published.
Marketing managers, SEO specialists, and growth leads at software companies where organic and paid search are meaningful acquisition channels, typically at the seed-to-Series B stage and beyond. It is time to adopt Semrush when the team is producing content or running paid search without a clear picture of keyword rankings, competitor positioning, or site health, and when decisions about what to write or bid on are being made on instinct rather than data.
14 days free on Semrush One
Subject to partner eligibility criteria. Savings estimates reflect maximum potential value.
Semrushin depth.
Keyword Research and Gap Analysis
Semrush's keyword database covers billions of queries across 140+ countries, letting teams find high-opportunity terms their competitors rank for but they do not. This narrows guesswork about which content to produce and helps prioritize effort by search volume, difficulty, and intent.
Technical Site Audit
The crawler checks a site for over 130 technical SEO issues including broken links, duplicate content, slow pages, and missing structured data. Teams get a prioritized issue list with remediation guidance, which is especially useful after major product launches or site migrations.
Competitor Traffic Intelligence
Semrush estimates organic and paid traffic for any domain and breaks it down by keyword, page, and geography. Marketing and product teams use this to understand which features or content categories competitors are investing in and where they are winning audience.
Backlink Analysis and Outreach
The backlink database tracks link profiles for any domain, including new, lost, and toxic links. Teams use it to audit their own authority, identify link-building targets, and spot when competitors earn coverage from publications worth pursuing.
Rank Tracking and Reporting
Daily rank tracking across desktop and mobile shows keyword position changes over time and surfaces volatility caused by algorithm updates. Automated reports can be white-labeled and scheduled for stakeholders, removing the need to manually pull data each week.
Semrush integrates with Google Analytics, Google Search Console, Google Ads, Looker Studio, and Trello, making it straightforward to pull search data into existing reporting workflows. For most software teams it sits alongside a CMS like WordPress or Webflow and a CRM like HubSpot, serving as the research and measurement layer that informs what the content and demand generation teams build.
Commonuse cases.
Identifying why a competitor outranks you for a high-value keyword
Semrush's Keyword Gap and Domain Overview tools let you pull a side-by-side comparison of your domain versus a competitor, showing which pages earn their rankings and what backlinks support them. The team can then build a targeted content and link-building plan to close that gap rather than guessing.
Auditing a site after a major redesign or relaunch
After a product site relaunch, Semrush's site audit crawls the new structure and flags redirect issues, orphaned pages, and lost internal links that typically cause ranking drops in the weeks after launch. Fixing these issues quickly protects the organic traffic the team worked to build.
Building a content calendar grounded in search demand
The Topic Research and Keyword Magic tools surface clusters of related queries around a core theme, organized by search volume and user intent, so content teams can plan months of articles that map to real audience questions. This replaces intuition-driven editorial planning with a repeatable, data-backed process.
Three stepsto activate.
Check eligibility
Each partner maintains independent qualification criteria. We assess your profile and determine which offers you qualify for.
Schedule a briefing
Book a call with our partnerships team to discuss your stack requirements and walk through the activation process.
Activate credits
Once approved by the partner, credits are deployed to your account. Timelines vary by partner.
BearPlex maintains partnerships with leading technology providers to facilitate access to exclusive programs for our clients. All offers are subject to each partner's independent eligibility requirements, approval processes, and terms of service. Savings figures represent maximum potential value and may vary based on qualification, usage, and partner-specific criteria. BearPlex acts as a facilitation partner and does not guarantee approval or specific credit amounts. Offer availability and terms may change at the partner's discretion.
