Productivity & BusinessMasterClass
Video courses taught by world-class practitioners across business, creativity, and craft.
MasterClass is an online learning platform in the productivity and business category, offering in-depth video courses taught by recognized experts and practitioners across fields including business strategy, writing, negotiation, filmmaking, cooking, and more. It is distinct from technical training platforms in that its content focuses on craft, thinking, and professional mindset rather than software certifications or step-by-step skill tutorials. MasterClass is used by founders, executives, marketers, and creative professionals who want to learn from people at the top of their fields in a format that is closer to a documentary than a lecture. For software company leaders, the platform is relevant for developing communication, leadership, storytelling, and strategic thinking skills that are hard to build through documentation or online courses alone. Annual subscriptions give access to the full catalog, and content is available on mobile, web, and TV.
Founders, executives, and senior individual contributors at software companies who want to develop leadership, communication, and creative thinking skills outside of purely technical training. The right time to adopt MasterClass is when the team has covered the technical and process training it needs and wants to invest in the softer craft skills that compound over a career.
15% off annual plans
Subject to partner eligibility criteria. Savings estimates reflect maximum potential value.
MasterClassin depth.
Expert Instructor Catalog
Courses are taught by recognized practitioners including business leaders, bestselling authors, negotiators, and creative directors who share frameworks and thinking developed over decades of work. The instruction quality and depth is meaningfully higher than typical online course content.
High-Production Video Format
Each course is filmed at the production level of a premium documentary, which makes the content easier to engage with than screen-recorded slide decks or webcam lectures. This matters for learners who struggle to stay focused on low-production training video.
Companion Workbooks and Exercises
Most courses include a downloadable workbook with exercises, frameworks, and reflection prompts that help learners apply the concepts to their own work rather than passively absorbing theory. These are printable and structured around each lesson.
Cross-Category Breadth
The catalog covers topics across negotiation, persuasion, leadership, writing, design thinking, and even unconventional areas like cooking or music, making it useful for teams that want to encourage lateral learning and creative thinking across disciplines.
Mobile and Offline Access
All courses can be streamed on the MasterClass app and downloaded for offline viewing, which makes the content accessible during commutes, travel, or other times when learners are away from a desk. The mobile experience is polished compared to most learning platforms.
MasterClass is a standalone platform with no integrations into HR or LMS systems, so it is typically offered as a direct employee benefit or reimbursed through a learning stipend rather than managed through a corporate L&D dashboard. It pairs well with a reading list, coaching program, or internal speaker series as part of a broader leadership development program.
Commonuse cases.
Developing storytelling and communication skills in a founding team preparing to fundraise
Founders can work through MasterClass courses on negotiation, persuasion, and narrative structure before entering investor conversations, developing the mental models and communication skills that technical backgrounds often do not build naturally. The content from practitioners like Chris Voss on negotiation directly applies to term sheet discussions.
Building a reading and learning culture across a distributed team
Companies can offer MasterClass as a team benefit alongside a book club or internal learning sessions, using specific courses as shared material for discussion. This gives the team a common reference point for concepts around leadership, decision-making, or creative problem-solving.
Helping a marketing team improve their writing and content strategy skills
Marketing and content teams can take courses on writing, storytelling, and audience communication from published authors and journalists, building craft skills that are distinct from the tactical marketing training available on most platforms. The result is content that is more engaging and better structured.
Three stepsto activate.
Check eligibility
Each partner maintains independent qualification criteria. We assess your profile and determine which offers you qualify for.
Schedule a briefing
Book a call with our partnerships team to discuss your stack requirements and walk through the activation process.
Activate credits
Once approved by the partner, credits are deployed to your account. Timelines vary by partner.
BearPlex maintains partnerships with leading technology providers to facilitate access to exclusive programs for our clients. All offers are subject to each partner's independent eligibility requirements, approval processes, and terms of service. Savings figures represent maximum potential value and may vary based on qualification, usage, and partner-specific criteria. BearPlex acts as a facilitation partner and does not guarantee approval or specific credit amounts. Offer availability and terms may change at the partner's discretion.
