Productivity & BusinessSoftr
Turn Airtable or Google Sheets data into internal tools and client portals without writing code.
Softr is a no-code application builder that lets teams create web apps, internal tools, client portals, and membership sites directly on top of Airtable, Google Sheets, or HubSpot data. It is most commonly used by operations managers, product teams, and founders at companies with 5 to 200 employees who need to ship internal-facing or customer-facing tools faster than an engineering backlog allows. The core problem it solves is the gap between data that already exists in a spreadsheet or database and a usable interface that non-technical stakeholders or customers can actually interact with. Softr's block-based editor covers tables, forms, charts, kanban boards, calendars, and user authentication, so teams can build a functioning CRM, project tracker, or vendor portal in hours. Granular permissions let builders control exactly which records each user or group can read, write, or delete, which is critical for any multi-tenant tool.
Operations managers, founders, and product managers at small to mid-size software or services companies who need to ship internal tools or client-facing portals faster than engineering capacity allows. The signal to adopt Softr is when a Google Sheet or Airtable base is being used as a makeshift tool and the people who need to interact with it are making errors, struggling with the interface, or requesting views that are too costly for the engineering team to prioritize.
20% off monthly or annual Professional plan
Subject to partner eligibility criteria. Savings estimates reflect maximum potential value.
Softrin depth.
Data Source Connections
Softr connects natively to Airtable, Google Sheets, HubSpot, and Supabase as live data sources, so the app always reflects the current state of the underlying data without any sync jobs. This means ops teams can keep using the tools they already know while giving other stakeholders a cleaner interface on top.
User Authentication and Permissions
Built-in user accounts, single sign-on, and row-level permissions let builders restrict which records each logged-in user can see or edit, making Softr viable for client portals and partner tools where data isolation matters. No custom auth code is required.
Pre-Built UI Blocks
A library of purpose-built blocks covers lists, tables, forms, charts, kanban boards, calendars, and detail pages, which are assembled visually and connected to data source fields. Teams can compose a fully functional tool without touching HTML or JavaScript.
Custom Domain and Branding
Apps can be published on a custom domain with custom colors, fonts, and logo, so client portals and partner tools look like a product the company built intentionally rather than an off-the-shelf tool. This matters for maintaining a professional appearance with external stakeholders.
Conditional Logic and Workflows
Form submissions and button clicks can trigger actions like sending emails, updating records, or calling webhooks, enabling lightweight workflow automation without a separate tool. This closes the loop between the UI and downstream processes in tools like Zapier, Make, or Airtable automations.
Softr integrates natively with Airtable, Google Sheets, HubSpot, Supabase, Stripe, and Zapier, and supports webhooks for connecting to virtually any other service in a team's stack. For most teams it functions as the presentation and interaction layer sitting on top of an existing data source, complementing tools like Notion, Airtable, or HubSpot rather than replacing them.
Commonuse cases.
Building a client-facing project status portal without engineering resources
A team can connect their Airtable project board to Softr, configure row-level permissions so each client only sees their own projects, and publish the portal on a custom domain in a day. Clients get real-time visibility into deliverable status without the team needing to send manual update emails.
Creating an internal inventory or operations dashboard for non-technical staff
Operations teams with inventory, vendor lists, or HR records in Google Sheets can build a searchable, filterable, form-driven interface on top of that data so staff can look up and update records without editing the spreadsheet directly. This prevents accidental formula overwrites and makes the data accessible to people who are not comfortable in spreadsheets.
Launching a membership or community site backed by existing CRM data
Softr's membership blocks let teams gate content, directories, or resources behind a login and tie member profiles back to records in Airtable or HubSpot. A community manager can spin up a member directory or resource library in a weekend without involving a developer.
Three stepsto activate.
Check eligibility
Each partner maintains independent qualification criteria. We assess your profile and determine which offers you qualify for.
Schedule a briefing
Book a call with our partnerships team to discuss your stack requirements and walk through the activation process.
Activate credits
Once approved by the partner, credits are deployed to your account. Timelines vary by partner.
BearPlex maintains partnerships with leading technology providers to facilitate access to exclusive programs for our clients. All offers are subject to each partner's independent eligibility requirements, approval processes, and terms of service. Savings figures represent maximum potential value and may vary based on qualification, usage, and partner-specific criteria. BearPlex acts as a facilitation partner and does not guarantee approval or specific credit amounts. Offer availability and terms may change at the partner's discretion.
