Design & MarketingMailchimp
Email marketing, automation, and audience management built for growing businesses.
Mailchimp is an all-in-one email marketing and marketing automation platform used by marketing teams across a wide range of company stages, from early-stage startups sending their first newsletter to mid-size companies running multi-step behavioral email sequences. It belongs to the email service provider and CRM-lite category, and it is one of the most widely adopted platforms in the space because of its balance of capability and approachability. The primary problem Mailchimp solves for software teams is building, segmenting, and communicating with an email audience at scale without needing a dedicated CRM or custom email infrastructure. Beyond simple newsletter sending, Mailchimp supports triggered automation sequences, audience segmentation based on behavior and attributes, landing page creation, and A/B testing. Teams that have outgrown manual one-off email blasts but are not yet ready to invest in a full marketing automation suite like HubSpot or Marketo typically find Mailchimp hits the right balance of power and setup cost.
Marketing managers, growth leads, and founders at B2B and B2C software companies who are managing an email list and need more than a simple newsletter tool but are not yet ready to commit to an enterprise marketing automation platform. Mailchimp becomes the right choice when your list exceeds a few hundred contacts, when you need automation beyond a single welcome email, or when you want audience analytics and A/B testing without a lengthy onboarding process.
14 days free + 15% off annual plans
Subject to partner eligibility criteria. Savings estimates reflect maximum potential value.
Mailchimpin depth.
Behavioral Email Automation
Build multi-step email sequences that trigger based on user actions: signup, purchase, link click, or inactivity. This lets a small marketing team deliver timely, personalized onboarding or re-engagement sequences without manually sending individual emails.
Audience Segmentation and Tags
Segment your contact list by behavior, demographics, purchase history, engagement level, or custom fields to send the right message to the right subset of subscribers. Precise segmentation consistently improves open rates and reduces unsubscribes compared to blasting the entire list.
A/B and Multivariate Testing
Test subject lines, from names, send times, and content variants against each other with statistical reporting on which version drives more opens and clicks. This turns email sends from guesswork into an iterative optimization process.
Landing Pages and Signup Forms
Create standalone landing pages and embeddable signup forms that feed directly into your Mailchimp audience without needing a separate form tool or CRM integration. This is useful for product launches, lead magnets, and event registrations.
Revenue and E-commerce Reporting
For teams with connected e-commerce (Shopify, WooCommerce, or Mailchimp's own store), revenue attribution reporting shows exactly how much income each campaign and automation generated. This makes it straightforward to calculate email channel ROI.
Mailchimp integrates with Shopify, WooCommerce, Magento, Salesforce, HubSpot, Stripe, Zapier, and hundreds of other tools via its native app marketplace and API. In a typical software company's stack it serves as the email and audience layer, sitting alongside a CRM for sales contacts and a product analytics tool for behavioral data.
Commonuse cases.
Running a product launch email sequence to a waitlist
A startup loads their pre-launch waitlist into Mailchimp and builds a 5-email sequence covering what the product does, who it is for, and how to get started, scheduled to send over the first two weeks post-launch. The automation handles delivery and timing so the team focuses on the product, not on manually scheduling sends.
Re-engaging inactive subscribers before a list clean
A marketing team sets up a win-back automation that sends a targeted sequence to contacts who have not opened any email in 90 days, offering a reason to re-engage before they are removed. This keeps list hygiene high and protects deliverability without losing contacts who might still convert.
Segmenting customers by product tier for targeted upsell campaigns
A SaaS company syncs customer plan data into Mailchimp custom fields and builds segments for free, starter, and pro tier users, then sends tier-specific upgrade campaigns with relevant feature callouts. Targeted messaging produces higher conversion rates than sending the same upgrade email to the entire list.
Three stepsto activate.
Check eligibility
Each partner maintains independent qualification criteria. We assess your profile and determine which offers you qualify for.
Schedule a briefing
Book a call with our partnerships team to discuss your stack requirements and walk through the activation process.
Activate credits
Once approved by the partner, credits are deployed to your account. Timelines vary by partner.
BearPlex maintains partnerships with leading technology providers to facilitate access to exclusive programs for our clients. All offers are subject to each partner's independent eligibility requirements, approval processes, and terms of service. Savings figures represent maximum potential value and may vary based on qualification, usage, and partner-specific criteria. BearPlex acts as a facilitation partner and does not guarantee approval or specific credit amounts. Offer availability and terms may change at the partner's discretion.
