Design & MarketingFreepik
Professional design assets for teams who ship fast and look good.
Freepik is a design asset platform in the creative resources category, offering millions of stock photos, vectors, illustrations, icons, and AI-generated images under a single subscription. It is used primarily by product designers, marketers, and frontend engineers at startups and mid-size software companies who need quality visuals without a dedicated creative agency. The core problem it solves is the time sink of sourcing licensed assets for product marketing, landing pages, social content, and UI mockups, where using unlicensed imagery creates legal exposure and homegrown illustration is not always feasible. Freepik's AI image generation tools and curated editorial collections make it possible to go from brief to polished asset in minutes rather than days. For software teams that ship fast, having a single legal and creative source of truth for visual assets removes a common bottleneck between engineering and go-to-market.
Designers, product marketers, and frontend engineers at software startups and agencies with between 2 and 200 people who regularly produce marketing and product visuals. The clearest signal to adopt it is when the team is sourcing images from Google Images or inconsistent free sites, or when a designer is spending meaningful hours each week hunting for licensable assets instead of doing higher-value creative work.
37% off all Individual plans for 1 year
Subject to partner eligibility criteria. Savings estimates reflect maximum potential value.
Freepikin depth.
Massive Licensed Asset Library
Access to tens of millions of photos, vectors, and PSD files with clear commercial licensing. Teams avoid the legal risk of pulling unlicensed images from search engines for product pages or marketing campaigns.
AI Image Generation
Freepik's built-in AI image generator lets you produce custom visuals from text prompts directly inside the platform. This is useful for generating on-brand hero images or concept art without hiring a photographer or illustrator.
Editable Vector Templates
Thousands of editable vector and Photoshop templates for social posts, presentations, banners, and pitch decks. Designers and non-designers alike can customize these in Adobe apps or directly in Freepik's editor.
Background Removal and Editing Tools
Built-in tools for background removal, upscaling, and basic retouching reduce the need for a separate image editing workflow. Product shots and headshots can be prepped for use in under a minute.
Team and Brand Asset Organization
Collections and favorites let teams organize assets by project or campaign. This prevents duplicated effort where multiple teammates hunt for the same type of asset independently.
Freepik assets export as PNG, SVG, PSD, and EPS files that drop directly into Figma, Adobe Illustrator, Photoshop, Canva, and most web builders. It fits into the design layer of a typical software team's stack alongside Figma for UI work and Canva or Adobe Express for quick marketing output.
Commonuse cases.
Building a landing page for a product launch
Teams can search Freepik for matching hero images, icons, and illustration styles, download licensed files, and hand them off to developers or paste them directly into Figma. The result is a polished, legally safe visual layer without a stock photography budget or a freelance designer on standby.
Producing social media and ad creatives at volume
Marketers can pull editable templates for LinkedIn posts, Twitter banners, or paid ad creatives and customize them to match brand colors and copy in minutes. This lets a two-person marketing team maintain a consistent posting cadence without burning engineering time on design requests.
Populating pitch decks and investor materials
Founders and product managers can find professional charts, mockup frames, and illustration sets that match the visual tone of their pitch without commissioning custom work. This keeps presentation quality high even at the pre-revenue stage when design headcount does not yet exist.
Three stepsto activate.
Check eligibility
Each partner maintains independent qualification criteria. We assess your profile and determine which offers you qualify for.
Schedule a briefing
Book a call with our partnerships team to discuss your stack requirements and walk through the activation process.
Activate credits
Once approved by the partner, credits are deployed to your account. Timelines vary by partner.
BearPlex maintains partnerships with leading technology providers to facilitate access to exclusive programs for our clients. All offers are subject to each partner's independent eligibility requirements, approval processes, and terms of service. Savings figures represent maximum potential value and may vary based on qualification, usage, and partner-specific criteria. BearPlex acts as a facilitation partner and does not guarantee approval or specific credit amounts. Offer availability and terms may change at the partner's discretion.
