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FramerDesign & Marketing

Framer

Design, prototype, and publish production websites without a developer.

Framer is a web design and publishing platform that lets designers build fully interactive, production-ready websites using a visual editor with real code output. It sits at the intersection of design tools like Figma and website builders like Webflow, but distinguishes itself with a React-based rendering engine that makes what you build in the editor behave exactly as it does in the browser. It's used most heavily by product designers, design agencies, and marketing teams at early-to-mid-stage startups who need to ship polished marketing sites, landing pages, and prototypes quickly. The core problem it solves is the handoff gap: with Framer, the designer publishes the site directly rather than producing specs for an engineer to implement separately. Differentiating capabilities include a component system that mirrors how React components work, CMS collections for content-driven pages, and animation tooling that produces genuine CSS and JS animations rather than approximations.

Who it's for

Product designers, design leads, and marketing managers at startups and scale-ups who need to own and ship web content without routing every change through engineering. The signal that Framer is the right call is when the design-to-publish cycle is taking days instead of hours because engineering is the bottleneck on every site update.

The offer

1 year free on the Pro Plan

Estimated savings
$360
Pre-negotiated partnership terms
A short activation process
Dedicated onboarding support
Get access

Subject to partner eligibility criteria. Savings estimates reflect maximum potential value.

What it does

Framerin depth.

01

Visual Editor with Real Code Output

Framer's canvas produces actual HTML, CSS, and React components rather than static designs, so what you see while designing is exactly what renders in the browser. This eliminates the implementation discrepancy that plagues design-to-dev handoffs.

02

Component and Variant System

Teams can build reusable components with variants and interactive states, mirroring how a React component library is structured. This makes it practical to maintain design consistency across a growing site without updating every instance manually.

03

CMS Collections for Dynamic Content

Framer's built-in CMS lets teams create structured content types (blog posts, case studies, team members) that bind to page templates. This is enough for most marketing site content needs without reaching for a separate headless CMS.

04

Interactive Animations and Scroll Effects

Scroll-linked animations, parallax effects, and state transitions can be added without writing any JavaScript, and the output is real browser-native animation rather than a canvas approximation. This is a meaningful step up from what most no-code site builders produce.

05

One-Click Publishing and Custom Domains

Sites deploy to Framer's CDN with a single click and can be mapped to a custom domain immediately. There is no separate hosting configuration step, which keeps the iteration loop tight for teams that need to ship updates frequently.

Ecosystem fit

Framer connects with Figma for importing existing designs, supports Google Analytics and Segment for tracking, and integrates with Loom, Typeform, and other embed-friendly tools for interactive content. In a typical startup's stack it sits between the design tool (Figma) and the product itself, handling the marketing and documentation surface that the product engineers shouldn't need to touch.

Where teams use it

Commonuse cases.

01

Shipping a startup's marketing site without engineering bandwidth

Framer lets a designer build and deploy a multi-section marketing site with animations, a blog, and responsive layouts without writing any code or filing tickets with an engineer. The team ships faster and retains design control without creating a maintenance burden on the engineering queue.

02

Prototyping interactive product flows for stakeholder review

Because Framer's prototypes run in an actual browser with real interactions, stakeholder reviews are based on something that behaves like the finished product rather than a click-through mock. This surfaces usability issues earlier and reduces rework after engineering starts.

03

Building and iterating on landing pages for growth experiments

A growth or marketing team can spin up new landing page variants in Framer, publish them to a staging URL, review with the team, and go live the same day. The visual editor makes copy and layout changes fast enough that iteration speed is no longer the bottleneck in an experiment cycle.

How it works

Three stepsto activate.

STEP 01

Check eligibility

Each partner maintains independent qualification criteria. We assess your profile and determine which offers you qualify for.

STEP 02

Schedule a briefing

Book a call with our partnerships team to discuss your stack requirements and walk through the activation process.

STEP 03

Activate credits

Once approved by the partner, credits are deployed to your account. Timelines vary by partner.

BearPlex maintains partnerships with leading technology providers to facilitate access to exclusive programs for our clients. All offers are subject to each partner's independent eligibility requirements, approval processes, and terms of service. Savings figures represent maximum potential value and may vary based on qualification, usage, and partner-specific criteria. BearPlex acts as a facilitation partner and does not guarantee approval or specific credit amounts. Offer availability and terms may change at the partner's discretion.