Design & MarketingApollo.io
A B2B sales intelligence and outreach platform with a 275 million contact database.
Apollo.io is a sales intelligence and engagement platform that combines a large database of business contacts with outreach sequencing, email automation, and CRM functionality in a single tool. It is used primarily by sales development representatives, account executives, and founders at B2B software companies who need to identify prospects, verify contact information, and run outbound email and LinkedIn sequences without assembling a separate stack of point tools. The core problem Apollo solves for revenue teams is the fragmentation and cost of outbound prospecting: rather than paying separately for a contact database (ZoomInfo, Clearbit), a sequencing tool (Outreach, Salesloft), and an email verification service, Apollo provides all three in one platform at a significantly lower combined price point. Differentiating capabilities include a Chrome extension that surfaces contact data while browsing LinkedIn, a built-in meeting scheduler, and AI-assisted email writing that personalizes messages based on prospect data.
Sales development representatives, account executives, and founders at B2B software companies running outbound sales motions, particularly at companies between 5 and 200 employees where the sales team needs a full prospecting-to-outreach stack but can't justify separate enterprise contracts for a data provider, a sequencer, and a verification service. The signal to adopt Apollo is when the team is doing outbound and the current process involves manually copying contacts from LinkedIn into a spreadsheet or a CRM.
50% off the annual Basic or Professional plan for 1 year
Subject to partner eligibility criteria. Savings estimates reflect maximum potential value.
Apollo.ioin depth.
Contact and Company Database
Apollo's database covers over 275 million contacts with work emails, phone numbers, job titles, company size, funding stage, and technology stack data. Sales teams use this to build targeted prospect lists based on firmographic and technographic filters without a separate data provider subscription.
Email Sequencing and Automation
Apollo's sequence builder lets reps set up multi-step outbound campaigns mixing email, LinkedIn tasks, and call steps, with automatic enrollment when a contact meets a trigger condition. This replaces a standalone sequencing tool like Outreach or Salesloft for most small-to-mid-size sales teams.
Email Deliverability and Verification
Apollo verifies email addresses before sending and provides deliverability health scoring for connected sending domains, reducing bounce rates that damage sender reputation. For teams running cold outbound at any volume, this is the difference between landing in inboxes and landing in spam.
LinkedIn Chrome Extension
The Apollo browser extension surfaces verified contact details, job history, and Apollo engagement data directly on LinkedIn profiles and company pages. This eliminates the manual copy-paste workflow between LinkedIn and a CRM when prospecting.
CRM Integration and Native CRM Features
Apollo syncs bidirectionally with Salesforce and HubSpot, and includes its own lightweight CRM for teams that don't have a separate one yet. Contact activity, sequence enrollment, and reply data all flow into the connected CRM automatically, keeping sales records current without manual data entry.
Apollo.io integrates bidirectionally with Salesforce, HubSpot, Pipedrive, Outreach, and Salesloft, and the Chrome extension works directly inside LinkedIn and LinkedIn Sales Navigator. In a typical B2B sales stack it either consolidates the prospecting and sequencing layer into one tool, or it feeds enriched contact data into an existing CRM and sequencing workflow.
Commonuse cases.
Building a targeted outbound prospect list for a new market segment
A sales team entering a new vertical can use Apollo's filters (industry, company size, funding stage, technology used, headcount growth) to build a precise list of companies and verify direct contact emails before importing them into a sequence. This replaces a week of manual list building and data enrichment across multiple tools.
Running a cold email campaign to generate pipeline without a large SDR team
An early-stage startup with one or two sellers can use Apollo's sequences to send personalized, multi-step outbound campaigns at scale, with automatic follow-ups on non-replies and reply detection that pauses the sequence when a prospect responds. The output is a pipeline of booked meetings without the headcount of a full SDR team.
Enriching inbound leads with firmographic data before the first sales call
When a new lead fills out a form, Apollo can be used to enrich the contact record with company size, funding, technology stack, and decision-maker contacts before the first outreach. Reps enter calls with context rather than starting from a name and email address.
Three stepsto activate.
Check eligibility
Each partner maintains independent qualification criteria. We assess your profile and determine which offers you qualify for.
Schedule a briefing
Book a call with our partnerships team to discuss your stack requirements and walk through the activation process.
Activate credits
Once approved by the partner, credits are deployed to your account. Timelines vary by partner.
BearPlex maintains partnerships with leading technology providers to facilitate access to exclusive programs for our clients. All offers are subject to each partner's independent eligibility requirements, approval processes, and terms of service. Savings figures represent maximum potential value and may vary based on qualification, usage, and partner-specific criteria. BearPlex acts as a facilitation partner and does not guarantee approval or specific credit amounts. Offer availability and terms may change at the partner's discretion.
