DevOps & OpsMake
Visual workflow automation that connects any two tools without writing glue code.
Make (formerly Integromat) is a no-code and low-code workflow automation platform that lets teams build complex, multi-step integrations between applications using a visual drag-and-drop canvas. It is used by operations teams, product managers, and developers at software companies who need to automate data flows between tools that do not have native integrations, or whose native integrations lack the logic and transformation capabilities a specific workflow requires. The problem Make solves is the cost of writing and maintaining custom integration scripts: for every new SaaS tool added to the stack, engineering time spent on one-off data sync jobs accumulates and creates technical debt that no one wants to own. Make's differentiating capability is its execution model, which supports multi-step scenarios with conditional branching, data transformation, error handling, and routing logic that typical point-to-point integration tools cannot match. For software teams, Make sits in the automation layer between product, operations, and business tools, replacing bespoke Python scripts and cron jobs with maintained, version-controlled scenarios that non-engineers can modify.
Operations managers, growth engineers, and product managers at software companies who need to automate workflows across multiple tools and whose requirements exceed what simple two-step integration tools like Zapier can handle. Make is the right choice when a team needs conditional logic, multi-step data transformation, or error handling in their automations, or when the volume of scenarios and operations makes a more capable platform more cost-effective than a per-task-priced alternative.
First month free on Pro plan + 40% off Pro or Teams annual plans
Subject to partner eligibility criteria. Savings estimates reflect maximum potential value.
Makein depth.
Visual Scenario Builder
Make's canvas lets teams build multi-step automation workflows by connecting module blocks with drag-and-drop, configuring data mappings and filters between each step. Non-engineers can build and maintain automations that would otherwise require a developer to write, deploy, and manage code.
Advanced Data Transformation
Make includes built-in functions for parsing, formatting, aggregating, and transforming data between modules, including JSON parsing, array manipulation, date conversion, and string operations. This level of data handling lets teams build integrations between tools with mismatched data formats without writing transformation code.
Conditional Routing and Branching
Scenarios can split into parallel paths, route records based on filter conditions, and handle different cases through separate module chains. This means a single automation can handle multiple logical branches that would require several separate Zapier zaps or a custom script with if/else logic.
Error Handling and Retry Logic
Make scenarios support configurable error handling at the module level, including automatic retries, fallback routes, and error notifications. Teams do not have to build external monitoring around automations to know when an API call fails or a data format breaks a workflow.
Webhooks and HTTP Modules
Make can trigger scenarios from incoming webhooks and make outbound HTTP requests to any API, not just pre-built app connectors. This gives teams the ability to integrate with internal tools or less common SaaS products that do not have a Make module, without writing a dedicated integration service.
Make connects to over 1,500 apps including Slack, Google Workspace, HubSpot, Airtable, Salesforce, Stripe, Jira, GitHub, Intercom, and virtually any tool with a REST API through its HTTP module. In a typical software team's stack, Make sits in the integration and automation layer, connecting product data, CRM data, and operational tools so that data flows between systems without manual exports or one-off engineering scripts.
Commonuse cases.
Automating lead routing between a CRM and a sales communication tool
A team builds a Make scenario that fires when a new contact is created in HubSpot, enriches the record with company data from an external API, and routes the lead to the right Slack channel or sales rep based on company size and industry. The sales team gets qualified, enriched leads with the right context routed to the right person without any manual triage step.
Syncing data between a project management tool and a client reporting system
An operations team builds a nightly Make scenario that pulls completed task data from Asana, aggregates hours and deliverable status per client project, and writes formatted rows into a Google Sheet that feeds a client-facing dashboard. The team eliminates a weekly manual reporting process and clients always see up-to-date status without a custom-built reporting tool.
Building an internal approval workflow that spans multiple tools
A finance team creates a Make scenario triggered by a new row in an Airtable expense table that posts the request to Slack for manager approval, then updates the Airtable record and creates a draft invoice in Xero based on the manager's response. A multi-step approval process that previously required email chains and manual data entry is fully automated with full audit history in each connected tool.
Three stepsto activate.
Check eligibility
Each partner maintains independent qualification criteria. We assess your profile and determine which offers you qualify for.
Schedule a briefing
Book a call with our partnerships team to discuss your stack requirements and walk through the activation process.
Activate credits
Once approved by the partner, credits are deployed to your account. Timelines vary by partner.
BearPlex maintains partnerships with leading technology providers to facilitate access to exclusive programs for our clients. All offers are subject to each partner's independent eligibility requirements, approval processes, and terms of service. Savings figures represent maximum potential value and may vary based on qualification, usage, and partner-specific criteria. BearPlex acts as a facilitation partner and does not guarantee approval or specific credit amounts. Offer availability and terms may change at the partner's discretion.
